Privacy Policy

Last Updated: January 2026

Welcome to elsenhamfishbar.co.uk ("we," "us," "our," or "the Site"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect various types of information to operate our affiliate website and improve user experience:

• Personal Information: Name, email address, and contact details you voluntarily provide when subscribing to newsletters or contacting us.
• Technical Information: IP address, browser type, device type, operating system, and referral source.
• Cookies: We use cookies to track user behaviour, preferences, and affiliate conversion data.
• Usage Data: Pages visited, time spent on site, links clicked, and interactions with affiliate promotions.

How We Use Information

We use collected information for the following purposes:

• Conducting analytics to understand Site traffic and user behaviour.
• Affiliate tracking and commission attribution for William Hill and partner operators.
• Improving Site functionality, content, and user experience.
• Sending promotional communications and updates (with your consent).
• Detecting and preventing fraud or abuse.
• Complying with legal and regulatory obligations.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for Site operation and security.
• Analytics Cookies: Track usage patterns and Site performance via Google Analytics and similar tools.
• Affiliate Cookies: Monitor clicks and referrals to William Hill for commission tracking purposes.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You can control cookies through your browser settings or opt-out of non-essential cookies. Disabling cookies may affect Site functionality. For more information, visit allaboutcookies.org.

Third-Party Links

Our Site contains links to William Hill and other gambling operators and affiliate partners. We are not responsible for their privacy practices, data collection, or content. These third-party sites operate under their own privacy policies. We encourage you to review their policies before providing personal information. Any gambling activities conducted on external sites are subject to their terms and conditions.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data we hold.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data (subject to legal obligations).
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt-out of marketing communications and certain data processing activities.
• Right to Restrict Processing: Limit how we use your information.

If you are based in the United States, you may have additional rights under applicable state privacy laws. To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Generally:

• Subscriber data is retained until you unsubscribe or request deletion.
• Affiliate tracking cookies are retained for up to 90 days.
• Analytics data is retained for up to 26 months.
• Legal and compliance records are retained for 6 years as required by UK law.

After the retention period, data is securely deleted or anonymised.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

Email: [email protected]
Website: elsenhamfishbar.co.uk
Jurisdiction: United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Disclaimer: This Site is for informational and affiliate purposes only. We do not endorse gambling or provide gambling services directly. Gambling carries risk and is subject to age restrictions. Users must be 18+ and comply with UK gambling laws and regulations.